Beyond28 Will Celebrate Black History Year-Round, Keeping Black History At Forefront of Events and Conversations

By: Golden State Warriors
Date: January 31, 2020

The Golden State Warriors today unveiled Beyond28, a year-round campaign and platform that will celebrate and highlight Black History. Launching in February and continuing throughout the year, Beyond28 is founded on the premise that Black History and Culture is something that should be celebrated year-round, not just contained in the month of February, which is typically only 28 days. The campaign tips off Saturday, February 1 through the Warriors social platform, and will feature thought-provoking videos sharing dialogue from Warriors players and coaches, NBA personalities, and other individuals from the Bay Area community, discussing culture and societal topics. Throughout the remainder of the year, the Warriors will continue to recognize, honor and celebrate Black History through community activations and video content series, including content to be released on the 29th day of each month.

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